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The marketing of products and services is an important aspect of any business. Effective delivery of a company’s offerings is key to success in today’s constantly evolving and diverse business world. This program provides the framework for understanding markets, competitors, product portfolios and consumer behavior from an international perspective. Students will develop their entrepreneurial thinking and learn about the latest developments in digital marketing strategies, advertising and media, which will prepare them for a career in international marketing.
Note: Please note that students may attend classes remotely in the event of extenuating circumstances, for example unavoidable late arrival to their campus city.
While completing your MBA program, you will have the opportunity to earn an additional qualification, a U.K. state-recognized degree from London Metropolitan University (London Met). You may choose to study an MSc in International Business Management or an MBA.
In order to obtain the state-recognized MBA, you must complete an extra module, Building Business Insights, and a business competency simulation.
